Audience & Inventory Discovery Tool

This guide walks you through how to use the Audience & Inventory Discovery Tool in the POKKT DSP. The tool is designed to help users analyse available audience segments and understand inventory supply

What is the Audience & Inventory Discovery Tool?

The Audience & Inventory Discovery Tool is a sales planning and analytics tool that brings together audience data and inventory data into a unified view.

It enables users to:

Identify high-value audience segments
Forecast potential campaign reach
Export structured data for proposals and client presentations

By eliminating manual data collection and back-and-forth with supply teams, the tool helps improve sales efficiency, win rates, and revenue outcomes.

Why Use the Audience & Inventory Discovery Tool?

Centralised view of audience reach and inventory supply
Faster and more accurate deal sizing and forecasting
Data-backed sales pitches
Easy export for client decks and internal planning
Reduced dependency on manual data pulls

How to Use the Audience & Inventory Discovery Tool: Step-by-Step Guide

Step 1: Navigate to the Tool

Log in to POKKT DSP
From the left-hand navigation menu, click on Audience & Inventory Discovery

The dashboard loads with default data and available filters.

Step 2: Apply Filters

Use filters at the top of the page to narrow down your audience and inventory view. Filters are multi-select and remain persistent during your session.

Audience Filters
- Country
Inventory Filters
- Ad Format (e.g., Banner, Video, Interstitial)
- App Type
- App Category
- Publisher App
- Operating System
- Country
- State
- City
- Device Type
- Device Name
After selecting your filters, a loading indicator is shown while data is fetched.

Step 3: Review Audience Insights

This section provides a high-level view of audience reach based on your selected filters. Available Audience Insights

Audience Reach by Gender Visualised as a Pie Chart to show percentage distribution.
Audience Reach by Age Displayed as a Bar Chart across age buckets for easy comparison.
Audience Reach by Persona Displayed as a Table to show percentage distribution.

These charts help quickly validate whether a target audience is large enough for a potential campaign.

Step 4: Review Inventory Insights

This section highlights available supply and scale for the selected filters.

Available Inventory Insights

Ad Requests by Ad Format
Ad Requests by Device Type
Ad Requests by App Type

All insights are dynamically updated based on the applied filters and help assess feasibility and scale for different campaign setups.

Step 5: Dive into Detailed Data

Scroll down to access the Detailed Data Table, which combines both audience and inventory data.

Audience Data Columns

Country
Gender
Age
Total Gaming Reach
Total Non-Gaming Reach

Inventory Data Columns

Ad Format
App Type
App Category
App Bundle ID
OS Type
Country, State, City
Device Brand
Device Model
App Name
Monthly Unique Users
Average Bid Floor
Monthly Ad Requests

Table Features

Search bar to find specific apps, devices, or ad format
Responsive layout for large datasets

Step 6: Export Data

Click the Download button above the table
The system generates a CSV file based on the currently applied filters

FAQs

Is this data real-time? No. The dashboard uses aggregated and processed data every month, optimised for fast and reliable output.
What time range does “Monthly” data represent? “Monthly” metrics represent average monthly volumes derived from recent historical data, not a fixed calendar month unless explicitly stated.
Can I use multiple filters at once? Yes, All filters are multi-select and can be combined to create highly specific views. Be mindful that applying too many filters may reduce available data.
What happens if no data is returned?

If your selected filters are too restrictive:
- The dashboard will show a “No Data Found” message
- Adjust filters to broaden the criteria
The new targeting rules take effect immediately after saving.

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