Feature Guide
📉 Understanding Funnel Drops

Understanding Funnel Drops

This document outlines the reasoning behind every filter stage in the Funnel Report. Use this guide to diagnose the traffic dropping at each stages, from the initial Ad Request down to the final win.

Stage 1: Drop Reasons (Ad Request Level)

Global Validation & Traffic Quality

This stage represents the initial entry gate. Before any campaigns are evaluated, the platform validates the incoming ad request from the supply source. If a request is dropped here, it is considered ineligible for any campaign on the platform.

102VFR_APP_ID_MISSING_VALUEThe request failed because it did not contain a Bundle ID or App ID.
103VFR_INVALID_APP_ID_VALUEThe provided App ID is malformed or does not exist in the Google Play or Apple App Store.
104MANDATORY_PARAM_MISSINGA required OpenRTB parameter (e.g., Device ID, User Agent) was missing from the request.
106INVALID_SCREEN_IDThe specific ad slot or placement ID is blocked by the POKKT system.
109RTB_REQUEST_PARSING_ERRORThe request JSON/Protobuf was malformed and could not be read by the server.
110INVALID_BID_REQUESTThe request structure is technically invalid or violates the platform's API specifications.
112INVALID_IPThe source IP address is invalid, malformed, or belongs to a non-human data center.
113MISSING_IDFAThe IFA Parameter in Device RTB Object is either missing or misformatted
114INVALID_COUNTRYThe country code provided in the request is either blank or not a valid ISO code.
115GEO_BLACKLIST_GLOBALThe traffic originated from a country that is restricted across the POKKT platform.
116GEO_BLACKLIST_PUBThe publisher has manually restricted traffic from this specific country for their account.
118GLOBAL_BLACKLIST_GROUP_ID_FILTERThe request belongs to a specific group ID that is blacklisted globally for quality issues across the POKKT platform.
119MISSING_APP_STORE_URLThe publisher has not provided a valid store link for the app, failing transparency checks.
120CCPA_FILTERThe request was dropped due to missing or non-compliant California consumer privacy signals.
122BANNED_KEYWORD_FILTERThe app name or metadata contains keywords that are prohibited by safety guidelines.
125PUBLISHER_BOT_REQUESTThe request was identified as non-human traffic or an automated crawler.
126DESKTOP_TRAFFIC_FILTERThe request was identified as Desktop/Web traffic, which is excluded by the platform.
129CONTENT_NOT_ALLOWEDThe specific content type or genre of the app is restricted by the platform.
130MISSING_TEMPLATENo creative or auction template was found that matches the request's requirements.
131MISSING_APPSTORE_URL_FILTERA specific filter that drops requests where the App Store URL is absent to ensure brand safety.
132INVALID_AD_IDThe Advertising ID (GAID/IDFA) is either missing, zeroed out, or malformed.
133INVALID_INTERSTITIAL_CREATIVEThe request for an interstitial unit could not be matched with a valid creative size or type.
134FIRST_PRICE_AUCTIONThe request was dropped because it requires a First-Price auction model not supported for this unit.
136TRAFFIC_FILTERThe request was dropped due to a manual, temporary custom exclusion rule.
137OFFER_FILTERSA high-level filter that dropped the request before it could be processed by specific campaign logic.
138UNKNOWN_ERRORAn unexpected system error occurred during the initial request validation.
141MAX_BID_PRICE_CPMDropped because the publisher's bid floor exceeds the platform's maximum allowable limit ($20).
142VFR_SUPPLY_CHAIN_NODE_NOT_COMPLETEDThe schain (SupplyChain) object is incomplete, failing IAB transparency standards.
202IVT_IPThe request was filtered because the source IP address is associated with known Invalid Traffic (IVT).
204BLACKLISTED_APPThe request originated from an application that has been blocked across the POKKT network.
205REPEAT_USER_FILTERThe request was dropped to prevent spamming from a single user ID sending excessive requests.
206NO_OFFER_FOUNDNo active campaign or offer in the system currently matches the basic profile of this traffic.
208WO_LOOKUP_FAILEDThe fraud verification lookup was initiated by HUMAN but failed to return a valid result for this request.
209WO_IVTHUMAN explicitly flagged this request as sophisticated or general invalid traffic.
210IVT_TRAFFIC_GDPRThe traffic was filtered because it failed to provide valid GDPR consent strings required for EU users.
211TRAFFIC_FILTERA general bucket for traffic discarded due to high-level system-wide throttling or quality rules.
213UNAUTHORIZED_SELLERThe request failed ads.txt or app-ads.txt validation, indicating the seller is not authorized.
377NO_BIDDERS_FOUNDNo external bidders were eligible for this specific bidder.
378NO_OFFERS_FOUNDNo campaigns in the system were eligible for this specific ad request.
381NO_AVAILABLE_BIDS_FOR_AUCTIONNo bids were available in the POKKT auction for this specific request.
525PRICE_MARGINThe request was dropped because the margin between the campaign bid and the publisher floor was too narrow.
619TAG_DCIP_FILTERThe bidder's response was associated with an IP address on a known blocklist provided by TAG.
675TRAFFIC_FILTERThe request was discarded due to publisher-level traffic sampling.
677UNKNOWN_FILTERThe ad was filtered due to an unclassified error after the bid response.

Stage 2: Filter Reasons (Offer & Targeting Level)

Campaign Matching & Optimization

Once an ad request is validated, the system attempts to match it with eligible campaigns and offers. A "Filter" occurs when a specific campaign is excluded from the auction because the request does not meet the criteria defined in the campaign settings.

302OFR_SELLER_EXT_FILTER_VALUEThe request was filtered because it contained more than two seller nodes in the supply chain.Contact the Publisher to verify their ads.txt chain, direct paths are preferred.
303OFR_CAMPAIGN_DURATION_FILTERThe request time falls outside the campaign's active start and end date or dayparting schedule.Extend the campaign end date from Delivery > Campaign > Edit Campaign > End Date
304OFR_LINE_ITEM_STATUS_FILTERThe offer has already reached its daily impression or budget cap.Increase the Daily Cap limit or wait for the counter to reset at midnight(UTC) Delivery > Offers > Edit Offers > Pricing & Capping > Daily Capping
305OFR_CAMPAIGN_FORM_TYPE_FILTERThe ad format type in the request (e.g., Video) differs from the offer's configuration.Ensure the Campaign Creative type (Video vs Banner) matches the Publisher's ad slot. Delivery > Offers/Bidders > Ad Format (Listing Page)
306OFR_GEO_TARGETING_FILTERThere is a mismatch between the request's country/region and the campaign's targeted geography.Add the requested City/Region to the list in Targeting Profile . Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Geo Targeting
307OFR_POSTAL_CODE_TARGETING_FILTERThe user's specific zip or postal code is not included in the offer's target list.Add the missing Zip/Postal Code to the whitelist or broaden to City targeting. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Geo Targeting
308OFR_API_FRAMEWORK_FILTERThe request requires an API framework (e.g., MRAID, OMID) that the offer does not support.Update the creative to support the required API (enable MRAID/OMID).
309OFR_IP_FILTERThe specific IP address of the request is excluded by the offer's IP targeting rules.Remove the IP address from the Exclusion/Blocklist. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > IP Filter
311OFR_EXCLUSIVE_IDFA_FILTERThe offer is set to target specific Device IDs that do not match this request.Verify the uploaded Device ID list is accurate and up-to-date. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Advertiser Targeting
312OFR_ONLY_DEVICE_TRAFFIC_FILTERThe offer is configured to only accept traffic from specific mobile device models.Broaden the Device Model targeting. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Device & Brand
313OFR_FORCED_OFFER_FILTERA manual override was applied to exclude this offer from the current auction.
314OFR_SDK_VERSION_FILTERThe publisher's SDK version is too old or incompatible with the offer's requirements.Target newer SDK versions or ask Publisher to update their SDK.
315OFR_SDK_TRAFFIC_FILTERThe offer is restricted to only serve on traffic originating from specific POKKT SDKs.Remove the restriction to allow traffic from other exchanges/sources.
316OFR_VIDEO_PLACEMENT_TYPE_FILTERThe placement type (e.g., In-stream vs Interstitial) does not match the offer's targeting.Align the Offer placement setting with the Publisher's request type.
317OFR_PROTOCOLS_FILTERThe VAST or RTB protocols requested are not supported by the campaign's creative.Ensure the creative supports the requested protocol.
318OFR_OFFER_BATTERY_LEVEL_FILTERThe request was filtered because the user's device battery level did not meet the offer's criteria.
319OFR_DSP_OFFER_CATEGORY_FILTERThe DSP's creative category is blacklisted by the publisher's request.Change the IAB Category of the creative to one accepted by the Publisher.
320OFR_OFFER_RATE_FILTERThe offer was throttled based on a pre-set sampling rate to control spend.Adjust the pacing/sampling rate in campaign settings to allow more bids.
321OFR_EXCHANGE_TARGETING_FILTERThe offer is restricted to specific supply exchanges that do not match the current request.Add the current Exchange/SSP to the targeting whitelist.
322OFR_CHILDREN_CENTRIC_FILTERThe offer was filtered to comply with COPPA/Children's privacy laws based on the app category.
323OFR_CAMPAIGN_STATUS_FILTERThe high-level campaign linked to this offer is currently inactive or paused.Activate the parent Campaign. Delivery > Campaign > Action > Active
324OFR_SCREEN_DENSITY_CATEGORY_FILTERThe user's device screen density (DPI) does not meet the offer's targeting requirements.Remove high-DPI restrictions to accept lower-resolution screens.
325OFR_CONNECTION_TYPE_FILTERMismatch between the user's connection (e.g., WiFi vs Cellular) and campaign targeting.Enable both WiFi and Cellular targeting to capture all users. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Internet
326OFR_SERVER_SIDE_PROCESSING_FILTERThe offer is not eligible for server-to-server (S2S) ad serving environments.Delivery > Offers/Bidders > Line Item Details > Optimization > Server Side Processing
327OFR_PUBLISHER_STATUS_FILTERThe offer is not in an "Active" state or is currently set to "Test Mode."Check the Offer status and ensure it's Active. Delivery > Offer > Action > Active
328OFR_VIEWABILITY_VENDOR_FILTERThe offer requires a specific viewability vendor (e.g., IAS) not present in the request.Remove the Viewability vendor requirement or find compatible supply. Delivery > Offer > Edit > Viewability Tracking
329OFR_OMSDK_FILTERThe request does not support the Open Measurement SDK required by the campaign.Target only OM-enabled inventory or remove the requirement. Delivery > Offer > Edit > Viewability Tracking
330OFR_GENERIC_DEVICE_FILTERThe device was identified as a generic or "unknown" model excluded by the campaign.
331OFR_EXCHANGE_PRICE_FILTERThe bid price offered by the DSP did not meet the exchange's minimum requirements.Increase the Publisher CPM. Delivery > Offer > Edit > Pricing
332OFR_OPERATOR_FILTERThe mobile carrier (e.g., AT&T, Verizon) does not match the campaign's targeting.Add the missing Carrier/ISP to the target list. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Internet
333OFR_OPERATING_SYSTEM_FILTERThe device operating system (iOS vs Android) does not match the offer's targeting.Ensure both OS versions are targeted if cross-platform delivery is desired. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Device & Brand
334OFR_DEVICE_TYPE_FILTERThe device type (Phone vs Tablet) does not match the offer's targeting.Select both Phone and Tablet in Device Targeting. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Device & Brand
335OFR_DEVICE_LANGUAGE_FILTERThe system language of the user's device is not targeted by this offer.Add the missing language (or "All") to targeting. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Device & Brand
336OFR_VIDEO_MIME_TYPE_FILTERThe video file formats (MIME types) available do not match what the publisher allows.Upload additional video formats (MP4, WebM, 3GPP).
337OFR_VIDEO_DURATION_FILTERThe length of the video ad is either too short or too long for the publisher's placement.Match the video creative duration to the ad slot duration (e.g., 15s or 30s).
338OFR_VIDEO_BITRATE_FILTERThe video quality/bitrate does not meet the technical requirements of the request.Upload alternative video renditions with different bitrates (Low/Med/High). Delivery > Creatives > Manage Creatives > Action > Edit Creative > Asset
339OFR_DEVICE_BRAND_MODEL_EXCLUDE_FILTERThe offer has explicitly excluded specific device attributes present in the request.Remove the specific Device Brand/Model from the Exclusion list. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Device & Brand
340OFR_DEVICE_BRAND_MODEL_FILTERThe offer requires specific device metadata that was missing from the request.Broaden targeting to include "Unknown" models or generic brands.
341OFR_APP_BUNDLE_GROUP_FILTERThe request was filtered due to App allowlist/blocklist rules within a Targeting Group.Review and update the App Bundle List in the attached Target Group. Delivery > Targeting > Site Lists > Edit Site List
342OFR_BANNER_TYPE_FILTERThe banner sub-type (e.g., Rich Media) is not allowed by this publisher request.Use a Static Image banner for this inventory.
343OFR_CONTENT_ATTRIBUTE_FILTERThe creative contains attributes (e.g., Audio on start) that are blacklisted in the request.Update the Content Attributes Delivery > Offers/Bidders > Line Item Details > Content Attributes
344OFR_CONTENT_CATEGORY_FILTERThe IAB category of the offer is blacklisted by the publisher.Change the campaign's IAB Category to a neutral one (e.g., Technology).
345OFR_BLOCKED_ADVERTISER_DOMAIN_FILTERThe advertiser's domain is specifically blocked by the publisher.Contact Publisher to whitelist the domain or switch domain URLs.
346OFR_MANDATORY_ATTRIBUTES_FILTERThe offer is missing mandatory creative attributes required by the exchange.Fill in all creative attribute fields (e.g., Duration, Skippable, Audio).
347OFR_WHITELIST_APP_FILTERThe request came from an app that is not on the offer's "Allow Only" list.Add the current App Bundle ID to the Whitelist. Delivery > Targeting > Publisher Targeting Group > Edit
348OFR_BLACKLIST_APP_FILTERThe request came from an app that is explicitly blocked by the offer.Remove the App Bundle ID from the Blocklist. Delivery > Targeting > Publisher Targeting Group > Edit
349OFR_OFFER_DEVICE_LIMIT_FILTERThe offer has reached its maximum unique device (user) limit for the period.Increase the Unique User Reach limit. Delivery > Offers/Bidders > Line Item Details > Advanced Pacing & Capping Option
350OFR_APPADS_FILTERThe offer was filtered due to a mismatch with the publisher's app-ads.txt file.Contact Publisher to ensure your Seat ID is authorized in their app-ads.txt.
351OFR_USER_PROFILE_FILTERThe user's demographic profile (age/gender) does not match the targeted criteria.Broaden Age/Gender targeting ranges. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Demography
352OFR_USER_PROFILE_TAG_FILTERThe user lacks specific interest tags required for targeting this offer.Remove niche interest tags to scale delivery. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Demography
353OFR_USER_PLACES_FILTERThe user is not in a specific physical location or POI targeted by the offer.Expand the geo-fencing radius or add more POIs.
354OFR_AUDIENCE_SEGMENT_FILTERThe user does not belong to the 1st or 3rd party audience segments targeted by the campaign.Delivery > Targeting > Audiences > Edit
355OFR_CREATIVE_DIMENSION_FILTERNo creative size in the offer matches the dimensions requested for the ad slot.Add creatives with the requested dimensions. Delivery > Creatives > Manage Creative > Edit Creative > Asset > Dimensions
356OFR_END_CARD_FILTERThe offer lacks the mandatory end-card required for this interactive ad request.Upload a Companion Ad/End Card to the creative assets. Delivery > Creatives > Manage Creative > Edit Creative > Companion Creatives (Only for Video Creatives)
357OFR_WEATHER_FILTERThe weather conditions at the user's location do not match the offer's weather targeting.Remove weather restrictions or target more weather types. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Weather Targeting
358OFR_UV_FILTERThe UV index at the user's location does not match the offer's targeting.Remove UV Index targeting.
359OFR_PLACE_FILTERThe user is not in the specific venue type (e.g., Airport, Mall) targeted by the offer.
360OFR_SEGMENT_FILTERThe user failed to match the specific data segment required for this offer.Verify the segment ID is active and populated.
361OFR_BLUEKAI_SEGMENT_FILTERThe user is not part of the targeted BlueKai (Oracle) data audience.
362OFR_CATEGORY_IAB_FILTERThe campaign's IAB category is restricted on this specific supply source.Update the IAB Category to be more compliant with the Publisher's rules. Delivery > Offers/Bidders > Line Item Details > Targeting > Edit Targeting Profile > Contextual Targeting > IAB Categories
363OFR_CITY_POLLUTION_FILTERThe offer is targeting specific air quality/pollution levels not present at the user's location.
364OFR_CITY_POLLUTION_PE_FILTERFiltered based on a predictive pollution index (PE) for the user's city.
365OFR_BID_PRICE_FILTERThe bid price is null, uses a non-CPM structure, or is below the auction floor.Set a valid CPM price above the floor. Delivery > Offers/Bidders > Pricing
366OFR_DSP_REQUEST_PREDICTION_FILTERThe internal prediction engine decided not to send a request to the DSP for this auction.
367OFR_PREVIOUSLY_VISITED_APPS_FILTERThe user hasn't visited the prerequisite apps required by this offer's retargeting logic.Wait for the user pool to grow or remove the retargeting rule.
368OFR_CAMPAIGN_FREQUENCY_AND_RECENCY_FILTERThe user has hit the frequency or recency cap for the entire campaign.Increase the Global Frequency Cap for the campaign.
369OFR_FREQUENCY_AND_RECENCY_FILTERThe user has hit the frequency or recency cap specifically for this individual offer.Increase the Offer-level Frequency Cap. Delivery > Offers/Bidders > Line Item Details > Advanced Pacing & Capping Option
370OFR_NATIVE_COMMON_FILTERMismatch in mandatory native ad assets (e.g., missing icon or headline).Ensure all Native assets (Icon, Title, Description, Image) are uploaded.
371OFR_TOPK_USER_DAILY_LIMIT_FILTERThe user has reached the daily impression limit set for "Top-K" high-value audience rules.Increase the Daily limit for High-Value users.
372OFR_TOPK_USER_MONTHLY_LIMIT_FILTERThe user has reached the monthly impression limit for "Top-K" high-value audience rules.Increase the Monthly limit for High-Value users.
373OFR_PUBLISHER_APP_ENDPOINT_FILTERThe request was filtered due to a specific exclusion of a Publisher/App combination.Remove the manual block on this specific Publisher App endpoint. Delivery > Targeting > Publisher Targeting Group > Edit Publisher Targeting Group
374OFR_SERVER_END_POINT_FILTERThe offer is restricted from serving on this specific server endpoint/data center.
375OFR_BIDDER_MARGIN_FILTERThe resulting publisher CPM would be lower than the required bid floor after margin.Increase the Gross Bid Price to cover the margin deduction. Delivery > Offers/Bidders > Pricing
376OFR_BIDDER_SIZES_FILTERThe bidder's supported creative sizes do not match the publisher's request.Add more creative sizes to the Bidder configuration. Delivery > Targeting > Targeting Profile > Properties > Bidder Ad Sizes
377OFR_NO_BIDDERS_FOUNDNo external bidders responded to the request for this specific offer.Check status of external DSP connections.
378OFR_NO_OFFERS_FOUNDNo campaigns in the entire system were eligible for this specific ad request.Review broad inventory targeting (Country, Device, Format).
379OFR_SEGMENT_LIMITED_TRACKINGThe user has "Limit Ad Tracking" enabled, but the offer requires a valid IDFA/GAID.Enable targeting for LAT (Limit Ad Tracking) traffic.
380OFR_SEGMENT_IFA_NOT_EXCLUDEDThe user was not excluded from the audience segment as per the offer's negative targeting.Verify the Negative Audience Segment logic.
381OFR_NO_AVAILABLE_BIDS_FOR_AUCTIONNo bids were available in the POKKT auction for this specific request.Check active campaigns and bid floors.
382OFR_NO_OFFERS_FOUND_IN_DSP_SERVICEThe connected DSP did not have any active offers for this specific request.Contact the DSP to troubleshoot their campaign availability.
383OFR_DAYTIME_TARGETING_FILTERThe offer was filtered based on specific hour-of-day or day-of-week targeting.Add the current hour/day to the Dayparting schedule. Delivery > Targeting > Targeting Profile > Day and Time Parting
384OFR_APP_CATEGORY_FILTERThe Offer was filtered due to App Category based TargetingAdd the Publisher's App Category to targeting. Delivery > Targeting > Targeting Profile > Contextual Targeting
385OFR_ML_LOW_CTR_FILTERDropped because historical data indicates a very low probability of the user clicking on the ad on this specific inventory.Update creative assets or increase bid to overcome filter.
386OFR_ML_SMART_BID_THROTTLE_FILTERDropped because the Smart Bidding algorithm has predicted a low conversion probability.
387OFR_ML_LOW_VCR_FILTERDropped because historical data indicates a very low probability of the user completing the video view on this specific inventory.Update creative assets or increase bid to overcome filter.
388OFR_VIDEO_AD_POSITION_FILTERThe offer was filtered because its targeted position (e.g., Pre-roll or Mid-roll) does not match the publisher's ad slot.Target "Any" position or match the specific slot type.
389OFR_CTV_CONTENT_LIVE_STREAM_FILTERDropped because the request came from a Live Stream, which is excluded by the offer's current targeting settings.Enable "Live Stream" targeting in CTV settings.
390OFR_CTV_CONTENT_LANGUAGE_FILTERDropped because the language of the CTV program does not align with the language targeting of the offer.Add the content language to the targeting list. Delivery > Targeting > Targeting Profile > Device & Brand > Device Language
391OFR_CTV_CONTENT_TYPE_FILTERDropped because the CTV content type (e.g., Movie, News, or Sports) does not match the offer's content targeting.Broaden content type targeting.
392OFR_CTV_CONTENT_RATING_FILTERThe offer was filtered because the CTV content rating (e.g., PG, TV-MA) is not permitted by the campaign's safety settings.
393OFR_VIDEO_PLAYBACK_FILTERDropped because the requested playback method (e.g., Auto-play sound on) is restricted by the offer’s creative attributes.Ensure creative supports the requested playback method.
394OFR_VIDEO_REWARDED_TYPE_FILTERDropped because the offer's rewarded video status (e.g., Non-Rewarded) does not match the specific rewarded ad format requested by the publisher.Enable "Rewarded" video targeting for this campaign. Delivery > Offers > Edit Offers > Media > Video Incent Type
399OFR_ML_LOW_WIN_PROPENSITY_FILTERDropped because historical data shows a <0.1% chance of winning this auction at the current bid.Increase publisher CPM of the offer/bidder
503OFR_DEAL_FILTERThe offer was excluded because the Deal ID in the request does not match the campaign’s deal settings.Ensure the correct PMP Deal ID is applied to the campaign.
601RVF_DSP_INVALID_RESPONSEThe bidder's response was malformed or failed to comply with OpenRTB specifications.Contact DSP to fix their RTB response structure.
602RVF_DSP_EMPTY_RESPONSEThe bidder returned a "No Bid" or a response with no ad content.Check DSP campaign active status and targeting.
605RVF_OFFER_TIMEOUTThe third-party bidder failed to respond within the required time limit.Increase timeout threshold or optimize connection latency.
609RVF_PRICE_FILTERThe bid price returned was either below the publisher floor or above the platform cap.Adjust bid to be within the allowed Price Range. Delivery > Offers > Edit Offers > Pricing > Publisher CPM
614RVF_TARGET_GROUP_EXCLUDE_FILTERThe user or request belongs to a targeting group explicitly excluded by the offer.Remove the Target Group exclusion. Delivery > Targeting > Publisher Targeting Group > Edit Publisher Targeting Group
615RVF_OFFER_USER_LIMIT_FILTERThe unique user reach limit for this specific offer has been reached.Increase the Unique User Limit for the offer. Delivery > Offers/Bidders > Line Item Details > Advanced Pacing & Capping Option
616RVF_DAILY_LIMIT_REACHED_FILTERThe offer/bidder has reached its daily impression or budget cap.Increase the Daily Budget/Impression Cap. Delivery > Offers/Bidders > Line Item Details > Pacing & Capping
617RVF_HOURLY_LIMIT_REACHED_FILTERThe offer/bidder has reached its impression cap for the current hour.Increase the Hourly pacing limit. Delivery > Offers/Bidders > Line Item Details > Advanced Pacing & Capping Option
620RVF_DSP_FETCH_ERRORAn error occurred while attempting to retrieve ad assets from the DSP’s server.Check DSP server health and asset URL accessibility.
630RTB_LOST_IN_INTERNAL_AUCTIONThe bid was valid but lost the internal POKKT auction to a higher-paying campaign.Increase the Bid Price to beat internal competition. Delivery > Offers/Bidders > Line Item Details > Pricing > Publisher CPM
642RVF_VAST_AD_ERROR_IMPROPER_XMLThe VAST XML returned by the bidder is malformed or contains syntax errors.Validate VAST XML syntax using a VAST Validator tool.
643RVF_VAST_AD_ERROR_INVALID_VASTThe response is not a valid VAST document (e.g., incorrect schema).Fix the VAST XML structure (missing tags/headers).
644RVF_VAST_AD_ERROR_VERSION_ABSENT_OR_INCOMPATIBLEThe VAST version (e.g., 2.0 vs 4.0) is either missing or incompatible.Update VAST version header to match Publisher requirement.
647RVF_VAST_AD_ERROR_INVALID_AD_DURATIONThe actual duration in the VAST tag does not match the metadata or request limits.Correct the duration field in the VAST tag to match the video file.
650RVF_VAST_AD_ERROR_EMPTY_URL_CONTENTThe VAST tag contains an empty URL for a critical resource or tracker.Ensure the MediaFile node contains a valid URL.
651RVF_VAST_AD_ERROR_WRAPPER_LIMIT_REACHEDThe ad failed because it reached the maximum number of VAST wrappers/redirects.Reduce the number of VAST Redirects/Wrappers.
652RVF_VAST_AD_ERROR_AD_ABSENTIn case of direct third party offer, when bidder responds with no bid response consisting of vast version in the bid response.Ensure the third-party tag is actually returning an ad, not an empty VAST.
653RVF_VAST_AD_ERROR_LI_GENERAL_LINEAR_ERRORA general error occurred during the processing of a Linear ad.Check creative encoding and VAST integrity.
656RVF_VAST_AD_ERROR_LI_MEDIA_FILE_NOT_SUPPORTEDThe media file format is not supported by the target video player.Change the Media File format (e.g., use standard MP4).
665RVF_VAST_AD_ERROR_CA_UNABLE_TO_FETCH_RESOURCEUnable to fetch the companion ad resource from the bidder's server.Verify the Companion Ad image URL is live and accessible.
667RVF_VAST_AD_ERROR_UNDEFINED_ERRORAn unclassified error occurred within the VAST processing engine.Debug with full VAST response logs; check for rare character encoding issues.
677RVF_UNKNOWN_FILTERThe ad was filtered due to an unclassified error after the bid response.Escalate to Engineering with transaction logs.
678RVF_MAX_BID_PRICE_FILTER_VALUEDropped because the bid price returned by the DSP exceeds the platform's maximum allowable CPM threshold $10Check bid value for errors and ensure value is under $20. Delivery > Offers/Bidders > Line Item Details > Pricing > Publisher CPM
679RVF_BIDDER_TIMEDOUTThe internal or direct bidder failed to provide an ad response within the platform's required latency window.Optimize internal bidder latency or increase timeout settings.
680RVF_DSP_TIMEDOUTThe external DSP failed to respond to the bid request before the connection was terminated by the exchange.Contact DSP to improve their response time.
681RVF_SELECTED_OFFER_IS_NULLDropped because the auction failed to select a valid winning offer after all final validation checks were performed.Review all Validation rules, the winner became invalid post-auction.

Stage 3: Bid Loss & Validation Reasons (Auction Level)

Creative Integrity & Auction Dynamics

This stage involves the final step where a campaign has been selected to bid or serve. A "Bid Loss" or "Validation Error" happens if the bid cannot be completed or is outperformed by another campaign in the real-time Publisher auction.

0BID_WONThe bid was successful and resulted in a winning auction response.
1INTERNAL_ERRORAn unexpected technical error occurred within the platform during the auction process.
2IMPRESSION_OPPORTUNITY_EXPIREDThe time window for the user to view the ad passed before the bid could be finalized.
3INVALID_BID_RESPONSEThe response sent by the POKKT system did not follow the required OpenRTB protocol or structure.
4INVALID_DEAL_IDThe Deal ID included in the bid does not match an active or recognized private marketplace agreement.
5INVALID_AUCTION_IDThe bid response referenced an auction ID that was either closed, incorrect, or expired.
6INVALID_ADVERTISER_DOMAINThe advertiser domain (ADOMAIN) provided was missing, malformed, or blocked.
7MISSING_MARKUPThe bid response was sent without the actual ad code (HTML/Vast) required to render the ad.
8MISSING_CREATIVE_IDThe response failed to include a unique identifier for the creative being served.
9MISSING_BID_PRICEThe bid was rejected because it did not specify a bid CPM value.
10MISSING_MINIMUM_CREATIVE_APPROVAL_DATAThe bid lacked mandatory metadata required by the exchange for creative verification.
100BID_BELOW_AUCTION_FLOORYour bid price was lower than the minimum CPM set by the publisher for this open auction.
101BID_BELOW_DEAL_FLOORYour bid was lower than the pre-negotiated minimum price for this specific PMP deal.
102LOST_TO_HIGHER_BIDYou placed a valid bid, but another advertiser won by bidding a higher price.
103LOST_TO_BID_PMP_DEALThe impression was awarded to a preferred buyer in a Private Marketplace (PMP) deal.
104BUYER_SEAT_BLOCKEDThe publisher has specifically blocked your buyer seat from bidding on their inventory.
200CREATIVE_FILTERED_GENERALThe creative was rejected for an unspecified reason during the exchange's final check.
201CREATIVE_FILTERED_PENDING_EXCHANGEThe creative is currently in a queue and has not yet been approved by the exchange.
202CREATIVE_FILTERED_DISAPPROVED_EXCHANGEThe exchange has explicitly rejected this creative for failing their policy or quality standards.
203CREATIVE_FILTERED_SIZE_NOT_ALLOWEDThe dimensions of your creative do not match the dimensions requested by the publisher.
204CREATIVE_FILTERED_INCORRECT_CREATIVE_FORMATThe ad format (e.g., MRAID) does not match the format required for the specific ad slot.
205CREATIVE_FILTERED_ADVERTISER_EXCLUSIONSThe publisher has blocked your specific brand or advertiser domain from appearing on their app.
206CREATIVE_FILTERED_APP_BUNDLE_EXCLUSIONSThe creative was filtered because it belongs to an app bundle that the publisher has blocked.
207CREATIVE_FILTERED_NOT_SECUREThe ad assets were served over HTTP; most publishers require secure HTTPS connections.
208CREATIVE_FILTERED_LANGUAGE_EXCLUSIONSThe language of the creative does not match the language requirements of the publisher/region.
209CREATIVE_FILTERED_CATEGORY_EXCLUSIONThe creative category (e.g., Gambling, Politics) is restricted by the publisher.
210CREATIVE_FILTERED_CREATIVE_ATTRIBUTE_EXCLUSIONSThe creative contains attributes (like Auto-play sound or Pop-ups) that the publisher forbids.
211CREATIVE_FILTERED_AD_TYPE_EXCLUSIONSThe type of ad (e.g., Banner vs Video) is not permitted for this specific request.
212CREATIVE_FILTERED_ANIMATION_TOO_LONGThe duration of the ad's animation or video exceeds the publisher's maximum time limit.
213CREATIVE_FILTERED_NOT_ALLOWED_PMP_DEALThe creative was rejected because it did not meet the specific requirements of the PMP deal.
🎨 Advanced Creative Management & Optimization⚙️ Platform Macros Reference Guide