Feature Guide
🎯 Automated App Categories based Targeting

Automated App Categories based Targeting

The page guides user on the steps to target offers and bidders basis the standardized app categories

Overview

In today’s privacy-focused environment, understanding the context in which apps operate and the user personas interacting with them is crucial for maximizing campaign performance. App store categorizations often lack the necessary detail, leading to inefficient targeting and poor ad performance. To address this, we are excited to introduce Automated App Categories, a feature that offers a uniform, consistent, and granular classification of mobile apps across both the Playstore and App Store.

This feature leverages the data.ai API to automatically categorize apps into a three-level hierarchy of Type, Category, and Sub-Categories, covering 2 Types, 30 Categories, and 60 Sub-Categories. Apps are classified as either Gaming or Non-Gaming, providing deeper insights for advertisers and allowing more accurate and efficient ad targeting, better traffic reporting, and streamlined app management

App Category Taxonomy & Available App Count

Type

Categories

Sub-Categories

Number of Apps

GamingAdventureAdventure2,123
GamingArcade & ActionAction3,531
GamingArcade & ActionArcade2,571
GamingBoardBoard1,080
GamingBrain & PuzzlePuzzle6,015
GamingBrain & PuzzleCasual5,548
GamingCards & CasinoCard1,326
GamingCards & CasinoCasino532
GamingEducationEducational529
GamingMusicMusic429
GamingRacingRacing1,717
GamingRole Playing & StrategyRole Playing2,247
GamingRole Playing & StrategyStrategy1,798
GamingSimulationSimulation6,001
GamingSportsSports1,054
GamingTriviaTrivia536
GamingUNKNOWNGames21,814
GamingWordWord916
Non-GamingArt & DesignArt & Design313
Non-GamingArt & DesignGraphics & Design68
Non-GamingBooks & ReferenceBooks & Reference840
Non-GamingBooks & ReferenceBooks177
Non-GamingBooks & ReferenceComics102
Non-GamingBooks & ReferenceReference89
Non-GamingBooks & ReferenceLibraries & Demo25
Non-GamingBusinessBusiness166
Non-GamingEducationEducation1,173
Non-GamingEntertainmentEntertainment3,433
Non-GamingEntertainmentEvents25
Non-GamingFinanceFinance335
Non-GamingFood & DrinkFood & Drink45
Non-GamingFood & DrinkFood and Drink13
Non-GamingHealth & FitnessHealth & Fitness404
Non-GamingHealth & FitnessHealth and Fitness171
Non-GamingHealth & FitnessParenting45
Non-GamingLifestyleLifestyle912
Non-GamingLifestyleDating118
Non-GamingLifestyleBeauty80
Non-GamingLifestyleHouse & Home36
Non-GamingMedicalMedical64
Non-GamingMusicMusic & Audio1,080
Non-GamingMusicMusic150
Non-GamingNews & MagazinesNews & Magazines278
Non-GamingNews & MagazinesNews104
Non-GamingNews & MagazinesMagazines and Newspapers3
Non-GamingPhoto & VideoPhotography618
Non-GamingPhoto & VideoVideo Players & Editors436
Non-GamingPhoto & VideoPhoto and Video210
Non-GamingProductivityProductivity731
Non-GamingShoppingShopping107
Non-GamingShoppingAuto & Vehicles77
Non-GamingSocialSocial369
Non-GamingSocialCommunication352
Non-GamingSocialSocial Networking184
Non-GamingSportsSports439
Non-GamingToolsTools2,840
Non-GamingToolsPersonalization1,443
Non-GamingToolsUtilities412
Non-GamingToolsDeveloper Tools2
Non-GamingTravel & NavigationMaps & Navigation104
Non-GamingTravel & NavigationTravel & Local98
Non-GamingTravel & NavigationNavigation33
Non-GamingTravel & NavigationTravel25
Non-GamingWeatherWeather227

Note: The app list categories is basis the feature released on 24th September 2024.

Advantages

  • Optimized Ad Spend: Tailor ad campaigns by targeting gaming and non-gaming apps, leading to better ROI.

  • Reliable Data Collection: Replaces manual crawlers with an automated API, reducing errors and failures.

  • Improved Reporting: More detailed app traffic reports categorized by app type, categories and sub-categories.

Step-by-step Instructions

  1. Go to https://pokkt.com/login.html (opens in a new tab) and log in with your Admin credentials.

  2. Locate the "Delivery" section in the left navigation bar and select "Targeting Profile" under "Targeting" sub-section .

  3. On the "Targeting Profile" page, click on "Create new targeting profile" button to create new targeting profile or create directly from Offer/Bidder creation page.

  4. On the "Create Targeting Profile" page under "App Category" section, select the Type, Categories and Sub-Categories.

  5. Once the app category is selected, the user should be able to see the number of apps that will be targeted basis the current category selection.

  6. Once the targeting is updated, the user can save the targeting profile and tag it to the relevant Offer/Bidder.

FAQs

  • How often is the app category data updated? For new app bundles received from the SSP, the app category data will be updated within 24 hours of the bid request.

  • What happens if I don't select an app type in the App Category targeting? If no app type is selected, the system will disregard the app's category during targeting. The bid request will be processed without filtering by app type, allowing all apps to be included.

  • How often is the app category data for existing apps refreshed? The app category data for existing app bundles is refreshed every 3 months to ensure continued accuracy.

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