Feature Guide
🔍 POKKT Pixel: Understanding Post-Click Engagement

POKKT Pixel: Understanding Post-Click Engagement

This documentation explains how to implement and leverage the POKKT Pixel for comprehensive tracking of user visits and visit durations on your landing pages from POKKT's ad delivery.

What is POKKT Pixel?

The POKKT Pixel is a lightweight JavaScript snippet that, when implemented on your landing pages, enables granular tracking of user activity post-click. It allows you to measure:

  • Page Views: Each time a user loads your landing page after clicking a POKKT-delivered ad.

  • User Visit Time: How long users spend on your landing page. This is broken down into specific engagement metrics like Engaged Page Views (5s+) and Deep Engaged Page Views (10s+).

This data is crucial for understanding user engagement, optimizing campaign performance, and enabling advanced targeting strategies like visit-based campaigns and retargeting.

How to Implement the POKKT Pixel?

Implementing the POKKT Pixel is straightforward and requires placing a single line of JavaScript code on your landing page(s).

Placement: The POKKT Pixel script should be placed within the section of your landing page's HTML, before any other scripts if possible, but definitely before the closing tag. This ensures the pixel loads and begins tracking as soon as the page starts rendering.

Implementation Script:

<script type="text/javascript" src="https://cdna.pokkt.com/pkt_ss.js"></script>

Example HTML Structure:

<!DOCTYPE html>
<html lang="en">
<head>
    <meta charset="UTF-8">
    <meta name="viewport" content="width=device-width, initial-scale=1.0">
    <title>Your Landing Page</title>
    <script type="text/javascript" src="https://cdna.pokkt.com/pkt_ss.js"></script>
    </head>
<body>
    </body>
</html>

Understanding the Tracked Metrics

Once implemented, the POKKT Pixel will automatically capture and transmit the following metrics to your POKKT reports:

  • Page View: The total count of times your landing page has been loaded by a user after clicking a POKKT-delivered ad.

  • Engaged Page View (5s+): The number of times a user has stayed on your landing page for at least 5 continuous seconds. This indicates initial engagement.

  • Deep Engaged Page View (10s+): The number of times a user has remained on your landing page for at least 10 continuous seconds. This signifies deeper content consumption and interest.

Leveraging POKKT Pixel Data

The data collected by the POKKT Pixel provides invaluable insights for:

  • Campaign Optimization: Understand which ads and targeting strategies drive more engaged users to your landing page.

  • Conversion Funnel Analysis: Identify drop-off points in the user journey post-click.

  • Visit-Based Campaigns: Target users based on their visits to specific pages on your site.

  • Retargeting: Create segments of users who visited your landing page but didn't convert, enabling highly specific retargeting campaigns.

Troubleshooting & Best Practices

  • Placement: Ensure the script is correctly placed within the tag.

  • Single Implementation: Only implement the script once per page.

  • Testing: After implementation, always test thoroughly to confirm that the pixel is firing correctly and data is appearing in your POKKT reports.

  • Cache: Clear your browser or server cache after implementation to ensure the new script is served.

For any integration assistance or to verify pixel firing, please contact your POKKT account manager or support team.

📊 Third-Party Campaign Reporting📺 Connected TV (CTV) Campaigns: User Guide